Marketing journals in an author-centric environment
In our endeavour to support your work as Editors and provide opportunities for the exchange of experiences and ideas, we are holding regular Editors’ Briefings. This is a series of virtual events exploring industry trends and best practice on a range of topics of direct relevance to our journal editors and editorial office staff.
Marketing journals in an author-centric environment
In this briefing, journal editors and editorial staff will learn more about OUP’s author-centered approach to marketing and the tools the press uses to meet our audiences on their publication journeys. The presentation will also include an introduction to OUP’s evolving marketing channels and discuss how collaboration between editorial offices and marketers increases success in supporting journal goals. The session will be led by Erin Ganley, Director of Marketing Strategy & Partners.
There will be time for questions and discussion after the case study presentations.
Who can View: Anyone with an interest in supporting author marketing and high quality submissions. Of particular interest to Journal Editors-in-Chief, Editorial Board members, and submissions specialists.
